Arete in ancient Greek culture was courage and strength in the face of adversity. It was to what all people aspired attain. Reaching this in ones lifetime was deemed highest and often viewed as one reaching the highest of human potential. A man or woman of Arete is one who is very effective and virtuous at all times. In those times, The Aristoti were those who have attained Arete. They used Bravery, wit, strength, and at times deceptiveness to reach real results in all of their endeavors.
Virtue and Knowledge are essential to success. Knowledge does not necessarily mean scholarly intelligence; it is an inclusive concept, which allows information, talent, and skill from all aspects of life.